Method · 18 Mar 2025 · 4 min read

Writing Arabic and English pages that answer the same question

Why parallel content beats literal translation for retrieval.

Questions, not sentences

People ask assistants questions in the way they speak. A Riyadh buyer asking in Arabic rarely uses the phrasing of a translated English headline. Start each page from the question a customer would actually ask, then answer it natively in each language.

Keep the facts identical

Prices, service areas, licences and opening hours must match across both versions. Contradictions between your Arabic and English pages lower the confidence of any system trying to quote you, and confuse customers too.

Use local names for places and services

Write Dubai Marina and دبي مارينا where each belongs, and include the terms customers use for your service in their own dialect of search. Add the Gulf city and country to your structured data.

Link the two versions

Use hreflang and a visible language switcher so that each version points to its counterpart. Make sure the Arabic page has dir="rtl" and the correct lang value.

Check with your prompts

In BrandPilot, save the same question in both languages as tracked prompts. When provider testing arrives, you will be able to compare results per language instead of guessing.